Google’s Mobile Update & Your Website…

You may have heard something over the last few days about Google redefining how they rank websites, based on whether they’re mobile friendly or not. What’s it all about? Do you even need to know about it? Should it worry you? When’s it happening?

“But I don’t care if my site is mobile friendly…”

Okay, so your website is working well for you at the moment, but you really need to care about this. In fact, if you have a website, it’s vital for you to understand these changes. If your website isn’t mobile friendly or device responsive then you should be very worried. As for when it’s happening: it happens tomorrow, Tuesday 21st April 2015.

“My site isn’t mobile friendly. How bad could this be, really?”

Needless to say, it’s imperative that everyone acts to make sure their site is fully compliant right now. Websites that are not mobile friendly will plummet in Google’s rankings and may even disappear from Google altogether.

Don’t just take our word for it though – read what Webdesignerdepot have to say about it.

Basically, Google have decided to rewrite their ranking algorithm with a heavy bias towards mobile friendly websites. Why have they done this? Because a majority of web traffic is now coming from mobile sources (phones, tablets etc.). In fact, some estimates state that almost 70% of all web traffic is mobile based; and that 30% or more of all website visitors ONLY use their mobile divide for surfing the internet.

Basically, if your business is reliant on a Google-ranked website (and whose isn’t these days), this is not an issue you cannot afford to ignore.

“Okay, so what should I do?”

First of all, don’t panic. Just follow these simple steps and everything will be fine:

  • Test to see if your site is mobile friendly by clicking here.
  • If your site passes with flying colours – excellent news! You don’t have to do anything else, you’re good to go.
  • If your site fails – contact us immediately. It’s urgent that we have a chat with you about making your site mobile friendly to maintain your Google rankings.